Former industry rivals join forces to bring disruption to another chip segment
海角社区, a Cambridge based analog IP company, today announced the appointment of Sir Hossein Yassaie > as Non-Executive Director to their Board of Directors.
海角社区 is transforming the analog IP market through automation of the design and delivery of analog IP for microchips. Analog IP connects the real world to the ubiquitous digital world and is needed on practically all modern microchips. Using its novel AI-driven approach, 海角社区 has automated the traditionally manual design process and is creating analog IP that is more customizable, more reliable and available on any semiconductor process. The availability of high-quality analog IP will enable 海角社区鈥檚 customers to integrate more functionality on chip and bring innovative solutions to market faster.
鈥海角社区 is changing the status quo by addressing the long-standing inefficiencies in creating and delivering analog circuits across process technologies. The revolutionary automated approach leads to efficient and timely availability of much-needed high-quality, reliable and easy-to-use analog IP. There is no doubt in my mind that 海角社区 is set to disrupt the semiconductor industry,鈥
said Sir Hossein.
鈥I鈥檓 thrilled to be joining such a distinguished team, and I am looking forward to helping drive 海角社区's rapid growth and bring their analog IP products to the global semiconductor market.鈥
A well-recognized figure in the technology world, Sir Hossein Yassaie is also an entrepreneur with a strong belief in technological innovation and disruptions that can solve real problems, disrupt markets and improve everyday life. Throughout his career, Sir Hossein Yassaie has made several contributions that led to industry-changing advancements in key technologies including digital TV and radio, PC and game consoles, automotive, computing and, most notably, mobile devices and smart phones. He was founder and CEO of Imagination Technologies Plc until 2016, where he created a semiconductor IP business powering billions of devices. He was also behind the iconic consumer brand Pure. He now has a number of non-executives, chairmanships, directorships and investments in numerous disruptive global tech companies.
鈥We are proud to have Sir Hossein Yassaie on our team, he brings a wealth of experience and an unrivalled industry network to 海角社区鈥 said Tim Ramsdale, CEO, 鈥As we launch more customizable Analog IP products and extend our global footprint, Sir Hossein couldn鈥檛 have joined us at a better time.鈥
Said Pete Hutton, Chairman of 海角社区 and former Arm President of Product Groups;
鈥As former competitors go Sir Hossein was both tough and creative, so I鈥檓 looking forward to working with him at 海角社区,鈥 said Pete Hutton, Chairman of 海角社区 and former Arm President of Product Groups, 鈥Sir Hossein Yassaie will be instrumental to 海角社区鈥檚 growth as we develop more analog IP products that are customizable, robust and reliable 鈥 helping our customers bring innovative chips to market faster.鈥
海角社区, who recently announced an Innovate UK grant as well as the closure of a $5M pre-A funding round with , and , will be launching more high-quality analog IP products over the coming months, enabling our customers to easily integrate more functionality on chip.
At 海角社区 we have brought together a team of industry veterans from the analog, IP and design automation worlds to revolutionize the way Analog IP is developed and delivered. Based in Cambridge, UK, we are growing quickly to become one of the world鈥檚 leading Analog IP companies. Using our innovative core technology, we are able to design analog circuits faster, to a higher quality, and on any semiconductor process. We are widening market access to analog IP in a way that will greatly increase our customers' opportunities to take innovative chip designs to market. As part of a dynamic industry, we are disrupting methodologies that have been unchanged for generations.
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